Social Media to engage customers and prospects

I found an article about IT services Management (ITSM) software and services company, that use social media to get the word out and get consumers interested. The article is fairly long, so I've only posted the important relevant information. the link below has the whole article if your interested. This article is extremely relevant to modern technology and how people engage in buying and learning about services. Society revolves around technology and by getting the word out through social media it can boost a companies presence in the market.
http://navvia.com/resources/articles/social-media-in-the-workplace/

"We are living in an age of information overload. Emails, phone calls, voicemails and meetings – it’s a wonder we ever get anything done.

We have developed mechanisms for controlling the influx of information. In short, we “call screen”. We only let in what we want to let in or what we seek out to learn.

As a company we have relied heavily on telemarketing, email marketing, conferences and advertising. But as a consumer, I ignore calls from telemarketers, flag marketing email as spam and complain after I receive dozens of calls after a conference. I’m sure most of you do as well.

So how does a company with a limited marketing budget get the word out? As a small company, word of mouth has always been a good source of leads. Do a good job for one client and people talk about it.

Social media, combined with the techniques of in-bound marketing, help people find you and get them talking about you.

Even though we are a small company of 20 people, the combined social network of our employees is in the millions, with most of them working in our target market.

By creating and sharing compelling material across the combined social network of our employees we can potentially reach a significant number of prospects with our message – provided the message resonates with the target audience.

This content, if managed correctly, will actually increase our presence on Google and other search engines. People interested in our message will “opt in” and allow our messages through their screening mechanisms.

The result is that we start engaging people interested in who we are and what we do. They become “friends” who visit us at tradeshows, read our content, attend our webinars and refer us to their friends, thus expanding our network.

From a business perspective, it’s always easier to engage someone interested in your message rather than bothering someone with a “cold call”.

Anyway, that is the theory. We have a plan that we are working, and metrics to measure results. I’ll talk more about that in a follow-up article."