A day in the life of Social Media

I found a video that shows how important Social Media is, the facts are pretty interesting and hopefully will grab your attention like it did mine. With how important social media is, it must be used in a business to make it better and stand out in a market.

check out the video :) comment your thoughts about social media !

Harlem shake firing

I am almost positive everyone has heard of the Harlem shake. In this case a bunch of mine workers performed the Harlem shake on video, not expecting to be fired for it. The video was posted on you tube which was than seen by the company. All of the men were fired! It just goes to show how you can be fired over social media by not only posting inappropriate comments or hate about the company you work for, but by simply posting anything the relates back to your job. Be careful, because what you do in the workplace will always end up all over social media, and could result in a loss of jobs.

Although social media wasn't the real reason for the firing, I'm sure if the video was kept a secret between workers and not shown to the world, the company would have not had access to it.  And social media sites were encouraging people to post their outrageous Harlem shake videos( the real cause for firing was safety violations)
Here is a link to the website:
News Article

Enjoy the video as well :)

Mandatory Training?

Should companies provide mandatory Social Media for use in communication and marketing to consumers?
In my opinion I believe they should, if the company is trying to connect with consumers through the use of Social Media, I think they should be properly trained. In my experiences trying to teach my mother how to use Facebook has been one of the hardest things. Its been over a year and I still get random calls and texts of how to do simple tasks. Teaching her to use Twitter- or even describe the basis of it, was even harder. People who are in companies now did not grow up with social media, like the generation of teenagers and young adults who will be entering the work force did. So if the company wants effective use that will increase traffic and sales, they must train employees to do it properly.

Some tips on Social Media marketing in my opinion that need training:
1. If you don't have a large following posting to your status wont cause enough traffic, Post to groups and pages with a description of products or services by the company; The more shares and likes, the more likely it will increase traffic and bring attention to what your doing.
2. Advertise, Facebook is full of advertisements. They are usually directed at the demographics of the users. If there interested in the ad, they'll click it.
3. The unwritten rule of twitter "follow and ill follow back" Follow as many people as possible, they'll click on your profile to see who you are, if they like you they will follow back. and if they don't at least it brought attention to your page.
4. Twitter uses promotions, even if your not following them they will still be on your news feed. This is a form of marketing.

Some people do not realize these are simple forms of marketing, this is why training employees is very important.

Do you think training employees to use social media is important?

Social Media Marketing

Here is a link to a website that talks about Social Media Marketing; what it is, how its done properly, how it works and how you can do it yourself. It has a video that's really short but it gets to the point of what social media marketing is. Check it out and read below the video to learn in depth about what social media marketing really is.
video link & website link



Would you use Social Media to market your company?

Social Media to find employees'

Social Media pages contain almost everything someone needs to know about a person. It has your previous work history, past and current education, current location and home town plus more. This gives employers the perfect opportunity to use social media as a hiring tool. While I believe this makes it very simple for the employer, I feel it is dangerous for a possible candidate. While personal life and business should be separated  employers are constantly using this as a tool to measure your personality. "Once its on Facebook it is never really gone" this quote is detrimental to a possible candidate. While most candidates probably used Facebook to post funny photos or in some case inappropriate photos of partying in their high school or college years, employers use this to evaluates your character.  This however is illegal because it is classified as discrimination. But how easily is this proved? the likely-hood of a candidate being able to prove discrimination in a possible job offering is slim to none, mainly because its costly and time-consuming to prove. So before you post photos that you no will get you lots of likes on Facebook or re tweets on Twitter, think about your future. If the photo or post could never really be erased would you still post it ? If an employer finds it, you may be out of the job.

Do you think this is an effective method of hiring new employees?

Here is a photo I found that basically sums up what I was suggesting about social media; the job search and how many employers actually use it. While the other post was my opinion these are now the statistics. http://visual.ly/social-media-todays-job-search,