In my opinion I believe they should, if the company is trying to connect with consumers through the use of Social Media, I think they should be properly trained. In my experiences trying to teach my mother how to use Facebook has been one of the hardest things. Its been over a year and I still get random calls and texts of how to do simple tasks. Teaching her to use Twitter- or even describe the basis of it, was even harder. People who are in companies now did not grow up with social media, like the generation of teenagers and young adults who will be entering the work force did. So if the company wants effective use that will increase traffic and sales, they must train employees to do it properly.
Some tips on Social Media marketing in my opinion that need training:
1. If you don't have a large following posting to your status wont cause enough traffic, Post to groups and pages with a description of products or services by the company; The more shares and likes, the more likely it will increase traffic and bring attention to what your doing.
2. Advertise, Facebook is full of advertisements. They are usually directed at the demographics of the users. If there interested in the ad, they'll click it.
3. The unwritten rule of twitter "follow and ill follow back" Follow as many people as possible, they'll click on your profile to see who you are, if they like you they will follow back. and if they don't at least it brought attention to your page.
4. Twitter uses promotions, even if your not following them they will still be on your news feed. This is a form of marketing.
Some people do not realize these are simple forms of marketing, this is why training employees is very important.
Do you think training employees to use social media is important?
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